Where did the name Mokra Gora School of Management come from?

Firstly: Mokra Gora is one of the most beautiful parts of Serbia, a combination of natural beauty and the human need to preserve and enrich nature. Secondly: Mokra Gora offers the best conditions for intellectual and professional work, whilst at the time providing a first-class vacation opportunity. Thirdly: according to the generally accepted standards of modern professional development, MŠM is a world-renowned school and the Serbian school of management because it respects the specifics of our market and environment. Last but not least, the host of Mokra Gora, Emir Kusturica, is the best promoter of the core values that MŠM affirms: global knowledge, persistently applied based on our circumstances.