The professional program of Management in Creative Industries is a unique opportunity for those who want to acquire specific skills and apply modern theoretical and practical concepts in the context of digital transformation and creative processes.

The modules are designed to start from an integrated business strategy, combining digital business transformation, employer branding, event organization, and innovative business design with management in creative processes.

Carefully selected topics contribute to the overall development of student’s competencies in the field of communication planning, development of relations with interest groups, understanding of public and media appearances, as well as crisis management.  Attendees will gain a comprehensive understanding of new media, as well as strategy creation skills (given the speed of the information exchange and the growing influence and importance of digital communities)

• Graduate students or graduates who see themselves in the creative industries (media, arts, marketing, PR, digital agencies, etc.);

• Entrepreneurs and small business owners who want to improve their business in light of the growing impact of new technologies and understanding of creative processes as engines of success in today’s business landscape;

• Owners of ideas which they want to develop in start-ups in an effort to understand and comprehend the innovative ways of managing a company of the future;

• Those who want to further structure and develop their knowledge within the creative industries domain.

Leaders of successful companies recognize the power and importance of innovation, as well as the need to integrate the analog and the digital. A willingness to adjust regularly is key to creating and upholding a competitive advantage in the market, whilst creativity is considered one of the main trump cards that will help restore confidence in businesses once the pandemic is behind us.

Ideas are the raw materials of creative industries. Comprehensive education and the development of key skills are instruments for achieving business success in a world of unpredictable and rapid change.

Digital transformation is an unavoidable path for all successful businesses. Participants in this program will be able to successfully transform, or create new products/services in order to provide users with a superior user experience through a designed presentation on all digital media platforms.

In the future, businesses will invest more and more effort and resources in internal communication processes and employer branding in order to recognize the characteristics and develop the potentials and engagement of employees. Successful Employer Branding is much more than just a recruitment plan and its far-reaching effects are reflected in the continuous development of the business, as well as the production of innovations on the market. This is why the meticulously selected topics cover the internal understanding of the organization’s brand.

A special feature of the BETTER BUSINESS program is that all lecturers will be available for all professional questions throughout the duration of the program. In the beginning, you will choose your personal business advisor who will work with you in an effort to find the most suitable solutions for your business.

In addition to contact with leading, expert lecturers, you will have the opportunity to network with other participants through the different programs, exchange experiences, but also explore and indulge in new business opportunities. Our alumni community has over 400 members.