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Miša Lukić - Mokra Gora School of Management

Miša Lukić

Inovacije

Founder and Chief Business Designer of New Startegy, the first design and brand consulting firm in Southeast Europe to bring transformational growth through innovation in business models.

In 2020, he was recognized as the Serbian business elite of today from the prestigious business magazine Nedeljnik.

Biography

Miša Lukić is the founder and chief business designer of New Startegy, the first design and brand consulting company in Southeast Europe to bring transformational growth through innovation in business models.

In 2020, he was recognized as the Serbian business elite of today from the prestigious business magazine Nedeljnik.

SHORT BIOGRAPHY:
In his nearly 25-year-long career in top management positions, he has successfully led five marketing communications agencies in Eastern Europe and the Middle East. He has twice been executive director for the Balkan region in two agencies (Saatchi & Saatchi 1997-1999, Leo Burnett 2000-2010).

CEO for Publicis One, including 30 countries (CEE, Baltic, Greece, Turkey, Central Asia) from 2016 to 2018.

His career has been accompanied by numerous awards from the most famous creative festivals: Cannes Lions, Cresta, Eurobest, Epica, FAB awards, EACA Care Awards, Golden Drum…

RECOGNITION / AWARDS:
The youngest laureate in the Adriatic region to receive the Lifetime Achievement Award (UEPS).

“Manager of the Year 2016” of the Serbian Association of Managers.

Recognized for outstanding contribution to the promotion of the advertising scene in the country and abroad (Grand Slam Award 2016 / Superstar).

Honorary Ambassador of Knowledge, Academy of Life Learning, Slovenia.

Top 100 Business Leaders of Southeast Europe – Summit100

Awarded for contribution to the development and improvement of the economy in Serbia by the Serbian Chamber of Commerce in 2014.

Leader in creative thinking in Serbia in 2013

Award for contribution and selfless commitment to the development and recognition of public relations in Southeast Europe – Pro.PR 2013

Marketing Person of the Year Serbia 2010 (Marketing World)

MEMBERSHIPS:
Co-founder of the American Chamber of Commerce in Serbia (2001), member of the executive board and chairman of the communications committee (2003-2007)

President of the International Advertising Association (IAA) Serbian Chapter (2009-2011)

Vice President of the Serbian Association of Managers (SAM) 2013 – 2017

Member of the Board of the SEE Entrepreneurship Organization and Director for Membership in Serbia.

Member of the Advisory Board of the Serbian Society for Artificial Intelligence.

Founder and board member of the FinTech Association of Serbia.

Since March 2016, he has been a certified business coach and master of energy leadership (iPEC – Institute for Professional Excellence in Coaching, London).

Lecturer and lecturer at numerous international conferences and events, donor and humanitarian worker.

Expertise

Business coach and master of energy leadership.

Experience

He has run 5 marketing agencies for 25 years.

Function

Founder and Chief Business Designer at New Strategy.

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