The most valuable resource a business organization has is its people. Both in terms of business development, but also in terms of cost. Investing in knowledge, improving personal and team capacities are unequivocally the best investments a business can make. In times of permanent crisis, inspiration, motivation, and purposefulness are invaluable for an organization. In our experience, each organization should invest at least one training per year for each key associate. Our recommendation is to invest in the professional development of your managers for a minimum of five working days per year, although the international standard in this regard is twice as high.