Sales management
Sales management program
The Sales Management program aims to transfer the necessary knowledge and skills onto the participants, by including all the most important topics in the field of sales: sales management, goal setting, sales fundamentals (DSPM), sales organization management and motivation, sales, and marketing team cooperation, strategic (key) management, customer and commercial negotiation- topics which should be sought by any modern sales professional.
Based on the extensive practical experience nurtured by our lecturers (both lecturers have many years of sale and marketing experience in large international corporations), the latest research and trends in the local and international retail market, practical case studies and exercises that will use modern sales tools, participants will be able to master the processes of sales management, organization, and customers, all with the aim of successfully achieving sales results and creating a strong market position of the company.
For whom is the Sales management program intended
The program is intended for sales professionals, key customer managers, sales managers from small, medium, and large distribution and manufacturing companies, who need to refresh and improve their knowledge in the field of sales, sales management, managing, and leading a sales team, managing strategic (key) customers and commercial negotiation.
The program is also intended for entrepreneurs and owners of micro, small and medium enterprises, who want to master sales skills and management in order to successfully achieve sales results and improve the market position of their companies.
The lectures are accompanied by many practical exercises and selected examples from practice, which, clearly and vividly (using case studies from domestic and international environments) present modern techniques and tools for the successful sales performance of a company on the market.
The program is also intended for entrepreneurs and owners of micro, small and medium enterprises, who want to master sales skills and management in order to successfully achieve sales results and improve the market position of their companies.
The lectures are accompanied by many practical exercises and selected examples from practice, which, clearly and vividly (using case studies from domestic and international environments) present modern techniques and tools for the successful sales performance of a company on the market.
Sales management program topics
- Sales management
- Organizational sales management
- Key customer management
- Commercial and team negotiation