Marketing management program
Based on extensive practical experience of lecturers, the latest marketing trends, research from local and international markets, as well as practical exercises that will use modern marketing tools, participants will be able to master the processes of brand management, marketing, creation of marketing strategies, creation of traditional and digital campaigns, etc. All with the aim of ensuring the success of a business and the strong market positions of brands and companies.
For whom is the Marketing Management program intended.
The program is also intended for entrepreneurs and owners of micro, small and medium enterprises, who want to master marketing skills in order to improve the market position of their brands and companies.
The lectures are accompanied by many practical exercises and selected examples from practice, which, clearly and vividly (using case studies from domestic and international business) present modern techniques and tools for successful marketing of brands and companies in the market.