Marketing management

02-06. October 2023.

Mokra Gora campus

90.000 RSD + PDV

Marketing menadžment

Marketing management program

The Marketing Management program aims to transfer to the participants the necessary knowledge and skills on all the most relevant marketing topics. The program will cover areas of traditional marketing, as well as digital marketing— which should be sought by every modern marketing professional.

Based on extensive practical experience of lecturers, the latest marketing trends, research from local and international markets, as well as practical exercises that will use modern marketing tools, participants will be able to master the processes of brand management, marketing, creation of marketing strategies, creation of traditional and digital campaigns, etc. All with the aim of ensuring the success of a  business and the strong market positions of brands and companies.

For whom is the Marketing Management program intended.

Firstly and foremost, the program is intended for marketing professionals, brand and marketing managers from small, medium, and large corporations, who need to refresh and improve their knowledge in the field of marketing, brand management, traditional and digital marketing.

The program is also intended for entrepreneurs and owners of micro, small and medium enterprises, who want to master marketing skills in order to improve the market position of their brands and companies.

The lectures are accompanied by many practical exercises and selected examples from practice, which, clearly and vividly (using case studies from domestic and international business) present modern techniques and tools for successful marketing of brands and companies in the market.

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Marketing management topics

  • Marketing research
  • Brand management
  • Creating a marketing strategy
  • Integrated marketing activities and campaigns
  • Digital marketing

Sign up for the MARKETING MANAGEMENT program

Marija Stojanović, rukovodilac profesionalnih programa

065 3035 073