Business negotiations program

17 - 18. June, 2021
Belgrade Campus
40.000 RSD


Modern trends, but also the circumstances in which we operate today, impose on us the use of new approaches in business, and especially in the relationships that we achieve through business. Many concepts that have been valid for decades, lose their significance overnight and some completely new, modern ones, adapted to current situations, are adopted. This approach is extremely pronounced in communication, interpersonal relationships, sales, and especially in business negotiations.

Negotiation is a process of communication through which participants overcome differences and conflicts and try to reach an agreement for the benefit of all parties involved. The circumstances we encounter during the negotiations define our performance. Therefore, there is no standardized solution for exiting negotiations as a winner. Although it often does not seem so to us, much of the outcome of negotiations is in our hands – it is up to us to choose the appropriate type, strategy and approach to negotiationing.

Do you find it difficult to establish contact with new clients and partners? And when you do, you fail to sustain them in the long run? Do you think that each new negotiation is a special challenge? That the strategy of negotiating with one does not necessarily have to be applicable to another client? Do you have a feeling that after the negotiations you always come to a win – lose situation, where you are on the losing side? All of these are challenges that entrepreneurs and business leaders face.

Improving relationships with clients, listening, understanding their needs and opportunities, creating an atmosphere where everyone benefits and where the goal is to create a partnership are some of the topics of the program. Using verbal and nonverbal communication, negotiating with different types of negotiators, negotiating with difficult clients, ethics and wisdom in negotiation, using different techniques and approaches to negotiation are some of the key things you will learn through this program.

The Business Negotiation Program is based on many years of experience of lecturers in various areas of business. With his three industry career experiences, our lead lecturer gives the participants the opportunity to participate in a large number of negotiation processes from completely different spheres of business through many examples from personal practice. In this way, negotiation can be viewed from different angles, from different sides, and approached in the same manner.

Negotiation is learned through practice. Practical examples used as exercises, role-playing or case studies are taken from best practices of the domestic and international companies such as Mercedes-Benz, Apple, Facebook, General Electric, Virgin, AliExpres and the like.


The target group of this program is wide, and the program is intended for everyone who communicates in their environment, represents their views and the views of the organization and wishes to sucessfully negotiate to achieve set goals more efficiently.


  • How to prepare for the negotiation process using the latest techniques and tools?
  • How to choose and apply the right style of negotiation in today’s business environment?
  • How to choose and implement the appropriate negotiation strategy?
  • How to use the power that we have in the negotiation process?
  • The use of emotions in negotiation and their power.
  • Understanding different cultures of peoples in the process of negotiation – intercultural negotiation.
  • Negotiating with difficult clients – an opportunity to turn a potential conflict into cooperation.
  • Identifying different types of negotiators and negotiating with them.

The module starts on June 17, 2021. and lasts until June 18. 2021.

Program Tuition

40.000 RSD


Nemanja Gavrilović
Management Programs Coordinator
Phone: 065/3035-073